The Dos And The Don’ts Of Email Marketing
Email marketing has become quite popular amongst e-merchants, considering the insatiable thirst of customers for more information.
I’ve mentioned some points here. Keep them in mind while designing your mail ads.
Do not flood your client’s inbox with pointless mails at all hours of the day.
Do not include long descriptions in the mail and beat around the bush. Nobody has the time to go through thousands of words. Hence, keep your mails short and to-the-point.
Don’t promise things that you don’t deliver. It leaves a bad impression on your client’s mind and he might unsubscribe your newsletters.
Don’t include attachments—One, no one bothers to download them and two, most of the customers think they’re virus infected files.
Things You Must Do:
Do include both HTML tags as well as plain text in your mails so that they’re visible on both modes.
Do include big, vibrant and attractive photographs in your mails, capitalize the important points and use colorful font to highlight special offers and discounts because visuals are more effective than words.
Make sure that you optimize the content with hottest keywords so as to increase your search engine rankings.
Prioritize your mail content. Place the important points at top and leave the explanation for blogs or article directories.
Do include your contact information so that readers can contact you in case of disparities.
Remember these tips and your mails are definitely going to take the market by store.
After learning these tips, you are now ready to take on the big game. You can do so by starting from here:
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