The Voice of Pricing Leadership

When a CEO Asks, “What Can We Do With Pricing This Year?” The real question is: Are we prepared for what 2026 is about to demand?

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/   What to pay, how to title, and how to structure incentive comp Most companies don’t feel confident when they’re hiring for pricing. The scope is fuzzy. The titles are inconsistent. The comp data doesn’t reflect reality. And somewhere along the way, someone asks: “Are we about to overpay for someone who’s just been doing quotes in Excel?” We’ve been in that conversation with clients mor

Written by Brendan Hodge — professional pricer, founder of PricingEvolution, contributing editor at The Pillar, novelist, and blogger. Read more of his work on Pricing Evolution: https://www.pricing-evolution.com/ My daughter sat down at the dining room table where I was working and announced, “I can’t decide whether I should buy the AirPods at $89 or wait for them to drop lower.” With a house full of teenagers and young adults, I’m used to having to dole out advice on “adult

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ What years in orchestras taught me about the leadership qualities strong pricing teams rely on Pricing leaders are often handed a strange assignment. You are accountable for outcomes without owning most of the inputs. You are expected to bring clarity to functions that all hear different versions of the same market. And on top of that, you are told to lead people who do not report to yo

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ And how to spot when it already is Most pricing teams don’t fail because of bad intent or lack of effort. They fail because they’re lopsided. Either they overthink and never ship, or they ship nonstop without ever improving. Leaders feel it before they can explain it — the sense that everything is reactive, or that nothing ever quite sticks. We’ve seen teams caught in both traps. And we’

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ The Pricing Career Ladder — From Analyst to VP and Beyond Common career trajectories, how responsibilities evolve, and where pricing leaders go next Most pricing professionals didn’t grow up dreaming of pricing. They started in finance, ops, sales, product — or, in some cases, outside the business world entirely. I came from a classical music background. While playing in the Dallas Opera

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ Traits , skills, and behaviors that set top performers apart Pricing is one of the most misunderstood leadership roles in a business. It touches every function — but rarely owns any of them. It’s technical, but not purely analytical. Strategic, but operationally messy. High-stakes, but often under-resourced. And that makes it hard to hire for. We’ve placed hundreds of pricing leaders. Th

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ The growing demand for pricing talent in PE-backed companies Private equity hasn’t ignored pricing — but for a long time, it was treated as a lever, not a function. Pressure-test the model. Tighten discounting. Run a quick SKU rationalization. Then move on to sourcing or SG&A. But that’s shifting. More funds are investing in pricing as a capability — not just a one-time initiative.

This isn’t for the executives still debating whether pricing is “strategic.”This is for those who already know they need to do something about it—and the people ready to hand their CEO a plan and say, “This. Do this.”