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The Pricing Leader’s Library
When a CEO Asks, “What Can We Do With Pricing This Year?”
When a CEO Asks, “What Can We Do With Pricing This Year?” The real question is: Are we prepared for what 2026 is about to demand?
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Dec 10, 20253 min read
Someone Has to Own Pricing
This isn’t for the executives still debating whether pricing is “strategic.”This is for those who already know they need to do something about it—and the people ready to hand their CEO a plan and say, “This. Do this.”
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Oct 28, 20256 min read
Position Paper: AI in Pricing
Eyes on the Stars, Feet on the Ground. Artificial intelligence is the latest cure for the common price—promises of margin uplift at the...
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Oct 7, 20254 min read
The Chief Pricing Officer Is at Its "Crossing the Chasm" Moment—How Do I Know? You Told Me!
The CPO concept has proven itself with innovators and early adopters. But it hasn't convinced the pragmatic majority yet. We're witnessing this transition in real time.
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Jun 24, 20255 min read
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