The Voice of Pricing Leadership

Chief Pricing Officer is the independent voice of the pricing executive community — setting the standard for pricing in the C-suite and defining the role for enterprise impact.

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Pricing in the News

Wednesday, June 17, 2026 | A daily pricing lens on the Wall Street Journal Every business day, we scan the Wall Street Journal for stories that illuminate pricing concepts in the real world. We don’t restate the news — we identify the pricing mechanics at work and what they mean for practitioners. Click through to read the full story (WSJ subscription required). Today’s paper is a study in pricing power stratification. At the top of the stack: a hotel brand extracting nearl

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Latest Perspectives

Finding the Price Before Building the Product: A Conversation with Garrick Van Buren

The One Percent Rule: Why Small Price Moves Drive Outsized Profit

Article written by Ryan Walter of Jennings Executive Search: https://www.jenningsexec.com/ Also of Profit Academy: https://www.profitacademy.io/ Pricing education pays for itself when teams grasp how leverage compounds. One percent can change the P&L. If you could teach every employee one thing about pricing, it would be this: a one percent change in price can increase profit by eight to twelve percent. That's the kind of leverage that makes pricing unique. You can't find it

When Pricing Becomes Leadership: Building Commercial Excellence with Lynn Guinn

Why Do Pricing Projects Unravel? And What to Do About It with Michael Taylor

When Do Boards Care About Pricing? Ten CEO Myths and Boardroom Triggers with Gale Kurtoglu

A Conversation with Casey Brown

Pricing from a Different Point of View with Don Wilson

Why Most Pricing Transformations Fail (and How to Build One That Lasts)

Article written by Ryan Walter of Jennings Executive Search https://www.jenningsexec.com/ and Profit Academy https://www.profitacademy.io/ It’s not the models or the strategy that break — it’s the muscle memory of the organization. Almost every company eventually reaches the same conclusion: pricing is too important to manage ad hoc. Someone launches a “pricing transformation.” A consulting firm is brought in, systems are upgraded, and frameworks get rolled out. For a while